Strive Further

Entrepreneurs come in every shape and size, so how do you know if you could be one? During several sessions we explore what makes a good entrepreneur and how to become one, while tackling common personal barriers to starting a business.

In this topic, we will cover:

• Why start a business?
• Who can run a business?
• Can you become that entrepreneur?
• Setting your target, and striving for it.

Your idea is where it all starts. We’ll show you how to tell if you’ve got a good idea and how to turn that idea into a clear concept for a business, using unique selling points to make your idea stand out and be different from the competition.

In this topic, we will cover:

• What’s your idea?
• Assessing your business idea.
• Unique Selling Points & why they matter.
• Developing your idea.

It’s incredibly important to know what you need to know before starting a business. But what do you need to know exactly? Good, focussed research will give you the information you need to be able to make decisions about how your business will work. Our research tools will help you to focus on what’s important and find that information as quickly as possible.

In this topic, we will cover:

• What do you need to know?
• Target Research Tools.
• Getting the information.
• Keeping that information.

Once you’ve got your customers they are your most precious asset, so no business programme could be complete without looking carefully at how we can keep our customers and work with them.

Providing a safe place for you, the public and your staff is very important. As are several other legal requirements you take on when you start a business. We explore these areas together, offering lots of useable information on what you need to do and where you can get support as your business grows.

In this topic, we will cover:

• Health & Safety
• Record Keeping
• Company Insurance
• Governance

Registering a Company

In order to register a company, you must first decide what type of company will make sense for your business. We’ll explain and discuss the differences between limited companies, sole-traders, freelancers, partnerships, charities and community interest companies.

In this topic, we will cover:

• Self Employment
• Limited Companies
• Partnerships
• Charities & Community Interest Companies
• Registering your company

As you reach the point of having your business plan and understanding your cash flow, you are ready to look at how much you’ll need to spend to start your business. In this section of the programme we explore different places to get the finance to start your business and the advantages and disadvantages to each.

In this topic, we will cover:

• Crowdfunding
• Grants
• Highstreet Banks
• Enterprise Loans
• Working to Find Money
• Factoring Contracts

Deciding where you will start your business from, what equipment you’ll need and how you’ll get to your customers is crucial. So we’ll guide you through essential business equipment and explore working from home, shared offices, business premises and retail/catering units. After this session you’ll be able to set up your own business base.

In this topic, we will cover:

• Workspace choices
  • Working from home
  • Virtual Offices
  • Shared Offices
  • Dedicated Offices
  • Industrial Units & Retail Spaces
• Routes to Market

Our sales expert was responsible for sales which took his start-up from being a one-man band to a £2million turnover enterprise employing 120 staff. He’ll share how he did it and how you can do the same.

In this topic, we will cover:

• Finding Customers
• Developing Sales Relationships
• Telesales
• Sales Meetings

As soon as your business has started to trade, you’ll need to keep a record of all the money going out and coming in, we’ll show you how easy this can be using our prepared templates and spreadsheets.

In this topic, we will cover:

• Expenditure Records
• Sales Records
• Cash Records
• Working with an Accountant

Our marketing expert has launched his own marketing agency and produced radio, TV and billboard campaigns. He’ll share the insights of his industry and how to run your own campaigns yourself.

In this topic, we will cover:

• Marketing Strategy with 5Ps
• Creating a Professional Campaign
• Low Cost Marketing
• Gorilla Marketing
• Social Media Marketing

What will people pay for your product or service? It’s a difficult decision. To help you decide we explore many different approaches to setting a price and explain some universal rules of pricing which the experts use.

In this topic, we will cover:

• Understanding Pricing
• Is Pricing is Elastic?
• Pricing Strategies
• Setting a Price

At Enterprise CUBE we offer training to help people to know how to start and run a business. Knowing this, you’ll find that writing a business plan document is straight forward and easy, especially using our uniquely accessible Business Plan.

Cash is one of the most important elements to a start up business, we’ll help you to predict when it’s going to come in and go out, so you can manage your company properly. Knowing this, is knowing your ‘cash flow’, and is the biggest difference between good and bad businesses.